A lot has been written about excessive and blatant product placement in the latest Bond movie Skyfall. But let me say something different: product placement in Skyfall wasn’t excessive and wasn’t blatant. Actually it was more subtle than I’ve expected. Mind you, we’re still talking about James Bond movie, so there is a lot of products and brands integrated in the movie, but Skyfall is no Transformers or some other examples of product placement prostitution.
When the information about Heineken’s $45 million deal (roughly a third of Skyfall’s production budget) first surfaced, there were numerous articles and blog posts about James Bond selling out. We have to be honest, though. All Bond’s movies had product placement, some were more subtle and some were more blatant when it comes to brand integration. Also, David Leigh who runs website The James Bond Dossier said, that Bond has consumed a wide variety of beverages from the start, in both in his literary and cinematic incarnations.
So, what’s the fuss?
First, let’s check products and brands from Skyfall. [POSSIBLE SPOILERS]
Cars: Landrover, Audi, Beetle, Range Rover, Jaguar and Aston Martin
Landrover Defender and Audi were seen in a car chase scene: Eve drove Landrover, while the bad guys tried to escape in Audi. During the chase a few VW Beetles fell from the train.
Range Rover was used to transport Bond to MI6’s new location and M and Bond used Jaguar XJ.
The legendary Aston Martin DB5 also made an important appearance, but I won’t reveal why 
Related Posts BY ŽIGA STOPINŠEK
januar 15, 2014Hello world! (1)
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
april 14, 2014Featured image captions removed test (0)
The Autodromo Nazionale Monza is a race track located near the city of Monza, north of Milan, in Italy. The circuit's biggest event is the Formula One Italian Grand Prix, which has been […]
marec 14, 2014 (0)
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California[2] that designs, develops, and sells consumer electronics, […]
februar 3, 2014Istanbul Park (0)
The venue of the Turkish Grand Prix is located in crossing of boundaries of Pendik and Tuzla districts on the Asian side of Istanbul, close to the junction of Kurtköy on the north side of […]
februar 5, 2014 (0)
The historical Praga was a small settlement located at the eastern bank of the Vistula river, directly opposite the towns of Old Warsaw and Mariensztat, both being parts of Warsaw […]
februar 5, 2014Praga (0)
Monument of Emilia and Karol Wojtyła (senior), parents of Karol Wojtyła - pope Ioannes Paulus II, in Częstochowa. (Photo credit: Wikipedia) Karol Wojtyła urodził się […]
februar 3, 2014Superbike (0)
Drivers are on full throttle for most of the lap due to its long straights and fast corners, and is usually the scenario in which the open-wheeled F1 cars show the raw speed they are […]
junij 2, 2014NOW blog!III (0)
Drivers are on full throttle for most of the lap due to its long straights and fast corners, and is usually the scenario in which the open-wheeled F1 cars show the raw speed they are […]
julij 15, 2014 (0)
Hey, thanks for taking your time and completing our survey, we certainly appreciate your feedback on our service, really! I just wanted to let you know that we are working hard on […]